Companies & Brands Quiz — 7 Free Questions

Question 1

Which Spanish company is the largest fashion retailer in the world, built around a flagship chain that pioneered getting new designs from sketch to shop floor in a matter of weeks, plus sister chains including Bershka, Pull and Bear and Massimo Dutti?

Question 2

Which German automotive group, run from Wolfsburg, owns a stable of marques that runs from mass-market to hypercar: Audi, Porsche, Skoda, SEAT, Bentley, Lamborghini, Ducati motorcycles and the truck makers Scania and MAN?

Question 3

The slogan Have a Break, Have a ..., in use since the late 1950s, completes with the name of which chocolate-covered wafer bar, sold in two-finger and four-finger versions and snapped along its grooves?

Question 4

The slogan Finger Lickin' Good, in use for decades until it was quietly paused in 2020 because encouraging people to lick their fingers seemed unwise, belongs to which fast-food chain?

Question 5

Which is the largest bank in India by assets, deposits and branches, majority-owned by the government, with roots going back to the Bank of Calcutta founded in 1806 and to a colonial-era institution called the Imperial Bank?

Question 6

Which New York cosmetics company, still controlled by its founding family, owns the make-up brands Clinique, MAC and Bobbi Brown, the skincare line La Mer, and the fragrance house Jo Malone?

Question 7

Which French company is one of the world's largest makers of yoghurt and other fresh dairy, with the Activia and Actimel brands, and also owns the Evian and Volvic mineral-water springs and the plant-milk brand Alpro?

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About Companies & Brands

This quiz is about companies and brands: what the big firms own and make, where they came from, the brand families that sit under a single parent, the slogans and mascots everyone knows, and the landmark mergers and renamings. One hundred questions, each describing a company, a brand, a parent group, a founding story or a deal, and asking you to name it from four choices of the same kind, then explaining it. It is a test of knowledge, not of recognising a logo.

The first pack is the giants and the superlatives: the most valuable listed companies, the biggest carmaker, the biggest retailer, the biggest brewer, the biggest asset manager. The second pack is the consumer-goods parents, the handful of firms behind the supermarket shelf, from Unilever and Procter and Gamble to Nestle, Mars, Diageo and L'Oreal, identified by the brands they own. The third pack is founding stories and name origins, how Nike, Lego, IKEA, Google, Starbucks, Rolex and Sony got started and got their names. The fourth pack is slogans, mascots and corporate history: Just Do It, A Diamond Is Forever, the Michelin Man, Tony the Tiger, and renamings such as Facebook to Meta and Google to Alphabet. The fifth pack turns to India: the Tata and Birla and Mahindra and Adani groups, TCS and Infosys and Wipro, Reliance Jio, Amul, ITC, Maruti Suzuki, the State Bank of India and Flipkart.

Many of the questions in the middle packs work by listing a cluster of well-known household brands, from soap and mayonnaise to whisky and pet food, and asking which single parent company sits above them all, which is often a surprise. Others give a slogan or a mascot and ask whose it is, or describe a company at its beginning, a garage, a market stall, a mail-order catalogue, a saddle-maker's workshop, and ask what it grew into. The India pack covers the big diversified houses and the firms, in software, telecoms, cars, banking, dairy and online retail, that dominate the country's corporate landscape.

The wrong answers are always other companies or brands of the same kind, so a good guess is easily checked. Around a quarter of the questions carry a neutral photograph, a trading floor, an exchange, a banknote, coins, a container ship, that fits any of the four options and so gives nothing away, since the answer can never be read off a picture of a stock exchange. The people who built these firms are covered in the next quiz, Entrepreneurs and Business Leaders; here the answer is always the company, the brand or the deal, and this quiz tests knowledge rather than logo recognition, which belongs to the Guess and Identify set. Ownership, dates and origins have been checked against standard reference works and were current in early 2026.